Embroidery pricing can sometimes be a bit complex because each job is different and has its own unique variables. Pricing is also going to vary from place to place depending on several factors.
Since this is such a highly skilled custom decoration service, there are a lot of things to consider when pricing it out. Obviously, every shop is different. You have to factor in size, location, and overall efficiency to spit out a formula that’s going to work for each individual company. It’s important to talk about a few key components to understand how the process works. This can help determine the costs associated so that you can plan out a successful project. Let’s start with the major variables when considering the price.
EMBROIDERY PRICING – STITCH COUNT
The stitch count is one of the most important parts of embroidery. Not just from a quality perspective, but for pricing too. The stitch count assigned to each project is unique to that job. The higher the stitch count, the longer the job will take to sew, and the more thread it will require. Think of a design that has simple text. A digitizer is going to assign a sew pattern for that job which will ultimately decide how much thread to use for that particular design. Text is typically simple and going to require far fewer stitches than a design that is full of detail or has a high coverage threshold. The stitch count is all determined by the digitizing process which we will hop into next.
This refers to the process of converting a file into a sequence of instructions that the embroidery machine will interpret in order to sew thread in a specific way.
Good digitizing is a form of art and is the foundation for a successful project. It is also the key to a beautifully embroidered design. Digitizing is a service that most shops typically outsource. Bigger companies will often do it in house since they typically have a full staff of designers.
Regardless of the process, there is usually a cost associated with it. That cost can range based on the complexity of the job and the turnaround time required. The price is typically a flat rate but can increase if it requires some extra love and attention. This is a classic example of garbage in, garbage out. The better the file, the better the image will sew.
MOQ AND QUANTITY BREAKS
The Minimum Order Quantity, also known as MOQ, is something that is also going to vary from shop to shop.
Unlike screen printing, designs with multiple colors are sewn together so it’s less common to have MOQs. However, there is still a cost associated with every quantity range. Like most things in life, the larger the volume, the better the price will be. There are typically price breaks associated with embroidery and most start at 12 then 24 then 48 and so on.
The reason price breaks exist is because they are an incentive to encourage the buyer to purchase more while bringing the setup time and labor costs down. If a company does not require a minimum, chances are the price will be much higher for lower quantities.
OUR EMBROIDERY PRICING
Our embroidery pricing is pretty middle of the road in terms of cost, quantity breaks, and digitizing fees. We are most definitely not the cheapest out there, but we are proud to not label ourselves as so. Our quality and standards are superior, so trying to be the most cost-effective is not our goal.
Our goal is to provide a premium service at a decent price. Our model starts at 12 pieces and offers several price breaks based on quantity. Once you get to 1,000 pieces the price basically levels off. At a certain point, the pricing becomes dependent on the human element and supply cost. There are several price breaks between 1-1,000 units, but beyond that, we offer the best price possible for large quantities.