Basics

Embroidery pricing can sometimes be a bit complex because each job is different and has its own unique variables. Since this is a highly skilled custom decoration service, there are a lot of things to consider. You have to factor in decoration size, location, and stitch count. It’s important to talk about a few key components to understand how the process works. This can help determine the costs associated so that you can plan out a successful project. Let’s start with the major variables when considering the price.

EMBROIDERY PRICING – STITCH COUNT

The stitch count is one of the most important parts of embroidery. Not just from a quality perspective, but for pricing too. The stitch count assigned to each project is unique to that job. The higher the stitch count, the longer the job will take to sew, and the more thread it will require. Think of a design that has simple text. A digitizer is going to assign a sew pattern for that job which will ultimately decide how much thread to use for that particular design. Text is typically simple and going to require far fewer stitches than a design that is full of detail or has a high coverage threshold. The stitch count is all determined by the digitizing process which we will hop into next.

DIGITIZING

This refers to the process of converting a file into a sequence of instructions that the embroidery machine will interpret in order to sew thread in a specific way.

Good digitizing is a form of art and is the foundation for a successful project. It is also the key to a beautifully embroidered design. Digitizing is a service that most shops typically outsource. Bigger companies will often do it in house since they typically have a full staff of designers.

Regardless of the process, there is usually a cost associated with it. That cost can range based on the complexity of the job and the turnaround time required. The price is typically a flat rate but can increase if it requires some extra love and attention. This is a classic example of garbage in, garbage out. The better the file, the better the image will sew. 

MOQ AND QUANTITY BREAKS

The Minimum Order Quantity, also known as MOQ, is something that is also going to vary from shop to shop.

Unlike screen printing, designs with multiple colors are sewn together so it’s less common to have MOQs. However, there is still a cost associated with every quantity range. The larger the volume, the better the price will be. There are typically price breaks associated with embroidery.

The reason price breaks exist is because they are an incentive to encourage the buyer to purchase more while bringing the setup time and labor costs down. If a company does not require a minimum, chances are the price will be much higher for lower quantities.

OUR EMBROIDERY PRICING

Our goal is to provide a premium service at an affordable price. Our minimum for embroidery is 24 garments per design and our price breaks that follow are 36, 72, 144, 360, 500, and 1000+.