Connecting Makers and Consumers
YOU ALWAYS WANT TO PORTRAY A CLEAR AND EASY TO TELL STORY.
The product that makes bridges the gap in connecting the makers, influencers, and buyers is an essential piece. There are often stories to tell that are as simple as showcasing how your products are made. If you produce your own products make sure to show the customers your process.
If you outsource your printing or manufacturing, try to team up with your printers and makers to produce a little highlight video of the process, If that partner happens to be Superior Ink, we have videos showing our process pre-made here. Consumers want to know where and how their apparel is made. So be transparent and be honest in what is done to set you apart from the competition.