BRAND AESTHETICS AND INTEGRITY ARE SOME OF THE MOST IMPORTANT INGREDIENTS.
Social platforms are often free which is great when you're just starting out and have a limited budget. But brand aesthetics and integrity are some of the most important ingredients. Storytelling and emotional connection to a company start with good design, clear intentional messaging, and focusing on simple things. Keep it simple stupid is one of the smartest expressions out there.
You want people to have a clear understanding of what you do, what you make, and why you do it. If this is not achieved by simply looking at your profile, logo, and assets, you're going to have a difficult time articulating the purpose and ethos of your company without going heavy into verbiage which is not something as easy as it used to be for grabbing people’s attention.