The "How" & "Why" of Marketing a Clothing Line
The key component to successfully marketing your brand is to understand what your brand is and why you started it. Without truly knowing your why, and the purpose for which it exists, it’s going to be very difficult to clearly define what your brand is about once you start marketing.
Start with a good story. Ask yourself why you do what you do. If a company is built solely on a monetary incentive, it’s going to be difficult to organically build sustenance and purpose into your story. People often connect with passion and integrity over anything else. We all want to feel a part of something bigger.