Clothing Line Marketing Basics


Without it, the company would not survive and certainly will not thrive. Just 10 years ago there was a pretty small community of streetwear and alternative fashion brands out there, now marketing t-shirts online has changed the whole game.

With the influx in manufacturing operations both domestically and overseas, the supply chain has opened up many opportunities for on-demand and low volume orders which makes it easier to operate with less working capital and financial risk than ever before. This makes marketing a clothing line easier for you, but also easier for everyone else.

The web has completely changed the game, not just for how things are sold, but brands are now in a fighting position placed in front of a generation of consumers who were raised in fast fashion, and rapidly evolving culturally influenced markets. As soon as a style is in, it is out. Keeping up with fast fashion is a real challenge.

Industries are fighting to go back to simplicity. By simple I mean the good old fashion craft and integrity vs routine of purchase that comes with little to no story or sustenance. It also goes beyond making a good product. Being seen and placed in front of the right people at the right time for the right purpose is essential.  Marketing a clothing line is as much about your story now, as it is about your product. Great stories differentiate real brands.

The traditional methods of marketing such as direct mail, cold calls, and even cold emailing seem to be archaic now. Those traditional styles have virtually all been replaced with digital mediums. SEO and social media are obviously the matriarchs for modern-day marketing. But there are many nooks and crannies that are overlooked and might be surfacing more and more options every day. If you ask 10 different people how to market your t-shirt line you will most likely get 10-12 different responses.

Here are a few pointers that we have found to work well both in educating and engaging your consumers.